Chris Keenan Headshots

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Based in central London, at the very heart of the performance world, I have worked extensively as both a photographer and an actor for many years.  Knowing both sides of the industry really helps me to understand just what actors require from a headshot.

I realise the competitive nature of the job and how important it is to get the 'right' photograph.

I also appreciate the financial implications of being a performer and strive to offer genuine value for money and client satisfaction.

My photographic journey started at A Level, and progressed to photojournalism upon graduation from university.  I then worked extensively in food photography for many years before eventually turning to portraiture.  I enjoy anything to do with creativity and design, travel... and fried chicken!  I look forward to helping you to get cast.

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.09% CTR

20% less CPA

272% ROI

From The Client

“Terry is a social media powerhouse and the work he did for me was amazing”

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