How important is Pay-Per-Per-Click (PPC)?

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In the marketing world, pay-per-click, or PPC, is critical to success. PPC is a model of Internet marketing in which the advertiser pays a charge whenever their ad is clicked. PPC advertising offers a cost-effective way to boost an advertisement online while still netting a considerable profit. It also allows your organization’s results to appear before competitors and the organic listings.

PPC and the Modern Day

When examining what makes PPC so important, we need to contextualize the marketing world around it. In the past advertising was done through commercials and magazines, but with every passing day, the Internet continues to grow. We now have Google, Bing, and Yahoo!, and advertising online has become one of the most profitable markets in the industry.

Implementing PPC into your marketing strategy offers a slew of benefits that emphasise its importance such as:

  • Google AdWords – The most popular PPC advertising system around the globe. It represents 78 percent of US desktop paid search clicks and 95 percent of US smartphone paid search clicks based on a recent report. Due to its influence and reach, Google AdWords is crucial to incorporate PPC into your marketing strategy.
  • Keywords – Google uses keywords to display advertisements for AdWords advertisers that match the search queries of consumers. Utilising the correct keywords is imperative to success because they allow your business to reach the highest quality audience if implemented correctly, and increase conversions.
  • Cost-Effective – Pay-per-click advertising is a great option for any company who has their campaign managed well. The cost of the fee that a business pays when their ad is clicked is usually significantly cheaper than the amount made on a sale, which allows for low-risk advertising with a high return rate.
  • Negative Keywords – To improve the quality of a PPC campaign, negative keywords are added, which increase the effectiveness of relevancy in searches. Negative keywords also offer the benefit of saving money by streamlining your campaign.

If managing a campaign with the strategies mentioned above sounds overwhelming, let us help. Terry Turbo Media brings more than 10 years of experience and specialises in all online marketing initiatives, including PPC, search engine optimization (SEO), social media, email, web development, and more. For more information on PPC and online marketing initiatives, contact us on 07738533039 or email

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